While brainstorming a new workshop idea on social media, I received a request to please price it affordably. There was a comment that mosaic instruction is often cost prohibitive, especially for people in depressed economies.
I am very sensitive to that concern. I've been there. When I started out, I was using Yahoo groups to glean any information about best techniques and products for mosaic. My fellow budding mosaicists and I used the forums to share our experiences, successes and failures, while we stumbled along our learning curves in a world without YouTube or the Society of American Mosaic Artists.
Back then, in order to get good, professional instruction in the medium, you had to fly to Italy and work with the masters in Ravenna and Spilimbergo. Eventually, some of those students became accomplished in the field and began offering classes internationally, but we had to travel to them and a weekend workshop generally cost $300 or more. Total costs generally ran about $1000 for any good mosaic workshop, and it was a major hardship for me. At the time, I was the mother of a young child, supported by a teacher, earning some sporadic income from my artwork and occasional part-time jobs that didn't cover the cost of childcare.
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| This is at a Facilitating Community Mosaic workshop in Oakland, CA in 2011 |
In 2009, the SAMA (Society of American Mosaic Artists) conference took place near enough to my in-laws that we decided to make a family trip of it. I was so impacted by this experience, I swore to keep investing in my growth as a mosaic artist, and while I haven't managed to attend every year, I used credit cards to pay for my expenses, wrote it off at tax time, and the investment paid off. Eventually, I was skilled enough to actually carve out a career as a mosaic artist; which still amazes me every day. Now, I'm a SAMA instructor and I've been able to pay for most of my conference expenses by teaching.
These days, you can find some great videos online for free or cheap. A commenter pointed out that Domestika is hosting a workshop by one of my favorite mosaic artists, the fabulous Gary Drostle, out of the U.K. The course costs something like $12 U.S. and is a wealth of information. Domestika is a big company, and I'm not super familiar with how they operate, but they do have a huge global reach. They have found a price point that works, apparently, and it must have been worthwhile for Gary to contract with them and put in the time, even though he receives only a small royalty for each enrollment. But he'll have students all over the world, so it will add up.
I work with Mosaic Arts Online and I have three courses available on the platform. MAO was created by Tami Macala, the owner of Santa Barbara Mosaic School. Tami left her work in television behind to focus on her mosaic business. She is a practicing mosaic artist who hosts in-person workshops, and she had the brilliant idea to create stream-able courses with visiting artists as well. She brought her television experience to the enterprise, and I was immediately impressed with her attention to details like camera angles, lighting, visual clarity, being concise, breaking down the course into clear segments with transitions that make sense, and then editing it all together for a seamless experience for the student. These days, MAO has become a vital resource, with the best instructors teaching specific styles and techniques, and Tami's spouse, Jerry, now edits everything together.
I can attest that each course takes weeks, if not months, of preparation from the instructor, along with coordination by Tami. We fly to Santa Barbara at our expense, and she arranges everything for us - even providing a car. We spend the better part of a week filming the process on multiple demos created ahead of time, and generally not in chronological order because actual mosaic work takes so much time. I fly down with projects at different stages so that I can show all of the steps in a few days. Jerry rearranges everything so that it appears to be completed like magic, and still make sense for the student following along.
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| Here I am in the MAO studio, filming a garden mosaic workshop. That monitor on the work table is brand new, and allows me to see what the student will see, so I can correct my hand position and keep the project in the center of the screen, etc. |
The business is now incorporated, has an attorney for contractual help, has a social media coordinator and accountant, etc. They have to pay for hosting fees and equipment and a whole array of overhead costs. But remember, they are still a tiny operation; just a couple with some extra help.
So, the prices we charge are compensatory with the effort and overhead. Each time I visit, there's a new piece of equipment that is a giant improvement, like a wireless mic, a tablet with a teleprompter, and a video camera with remote zoom instead of a digital camera on a tripod mounted to the ceiling. This is all a longwinded way to say that Tami has grown this business from scratch, and the courses are priced to help the business succeed. None of us are getting rich. But the platform has allowed me, and the other artists, to earn some passive income once our courses are live, and to reach students who can't afford to fly to our location and take a more expensive in-person workshop.
In the meantime, I have ventured into recording my own stream-able workshops and I currently have one listed on my website for $50. I priced it lower partly to make it affordable, and also because I am keenly aware that it is makeshift, using a camera on a mount in my messy studio and with very little editing (because I don't have that software or skill set) and no outline or script. You don't get to download pdfs and slideshows, and I often forget to say something important until too late. I'll be working on putting together another class soon, and I'm sure it will be better, but it's still going to be just me and my cell phone in my actual workspace; low tech, casual, and straightforward. I've gotten positive feedback on the first one, so I feel emboldened to try it again.
I do these, not because I love filming myself, or to get attention - I hate both passionately. I'm doing it because I like teaching, and because the extra income really helps keep my family solid between commissions. With the courses I'm creating from home, I'm happy to help out someone in another country for whom the price represents 3 months income, so if that's you, send me an email.
And I do recommend checking out all of the amazing online resources that are now available to aspiring mosaic artists. Join facebook groups and find YouTube channels like https://www.youtube.com/channel/UCavAkUITnile1MQdv0cX5VA and https://www.youtube.com/c/LouAnnWeeks and https://www.youtube.com/c/TreasuryRoad. But if you really want to advance with your work, taking professional level workshops with practicing artists is invaluable. And they deserve to be paid for their time and for sharing their talent, which they have spent years (or decades) cultivating.
And have fun!
My courses on Mosaic Arts Online:
https://mosaicartsonline.com/p/garden-mosaic-for-any-climate-with-jennifer-kuhns
https://mosaicartsonline.com/p/professional-mosaic-installations-with-jennifer-kuhns
https://mosaicartsonline.com/p/precision-cutting-stained-glass-for-mosaic-with-jennifer-kuhns
